Tigers face unrelenting pressure from poaching, retaliatory killings and habitat loss. They are forced to compete for space with dense and often growing human populations. Without urgent support, they could disappear from most of their range within a generation.
WWF aims to secure a future for this iconic animal by focussing on 12 global priority tiger landscapes, led by staff in Bhutan, Cambodia, China, India, Indonesia, Laos, Malaysia, Nepal, Russia, Thailand and Vietnam.
Together, Whiskas and WWF will provide increased protection in key habitats, working towards WWF’s aim to double wild tiger numbers by 2022. We'll also focus on protecting Bengal tigers in the Terai Arc region of Nepal. It's one of the few remaining strongholds for this magnificent species, home to around 120 adult tigers.