Whiskas.ie

THE STORY BEHIND THE PARTNERSHIP

Just like the little cats who share our homes, tigers are graceful, independent spirits. However, unlike our smaller feline friends, tigers are under threat. Over the last 100 years, populations of wild tigers have fallen by over 95% and as few as 3,200 remain.

As at Whiskas we care for all cats, big and small, we are helping to fund WWF's vital work to save tigers in the wild. This work encompasses everything from protecting habitats to combating threats such as poaching, illegal trade and conflict with humans.

OUR WORK WITH WWF - THE PARTNERSHIP AMBITION

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Tigers face unrelenting pressure from poaching, retaliatory killings and habitat loss. They are forced to compete for space with dense and often growing human populations. Without urgent support, they could disappear from most of their range within a generation.

WWF aims to secure a future for this iconic animal by focussing on 12 global priority tiger landscapes, led by staff in Bhutan, Cambodia, China, India, Indonesia, Laos, Malaysia, Nepal, Russia, Thailand and Vietnam.

Together, Whiskas and WWF will provide increased protection in key habitats, working towards WWF’s aim to double wild tiger numbers by 2022. We'll also focus on protecting Bengal tigers in the Terai Arc region of Nepal. It's one of the few remaining strongholds for this magnificent species, home to around 120 adult tigers.

ANTI-POACHING PATROLS

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Whiskas® funding will help WWF provide on-going support and training to anti-poaching patrols on the ground in the Terai Arc, making sure they can carry out their patrols effectively.

  • Community anti-poaching patrols play a vital role in tackling poaching and illegal logging in the ‘corridor’ areas which link between reserves in the Terai Arc. They also remove snares and report signs of illegal activity.
  • Anti poaching units are largely volunteers from the local area who understand the importance of protecting wildlife and natural resources. They're instrumental in raising awareness of threats to tigers in local communities.

SOLAR POWERED GUARD POSTS

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Whiskas®' funding will help to improve conditions for park rangers who carry out anti-poaching work and patrols inside the conservation areas of the Terai Arc.

  • WWF provides communication equipment and technology to the rangers. Patroling vast areas, they often stay in guard posts overnight but many of these do not have electricity or heating.
  • With Whiskas® support, WWF aims to install solar power in a number of guard posts across the region, helping to keep rangers safe and warm, while allowing them to recharge communication equipment.

NEW TIGER PATROL TECHNOLOGY

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Whiskas® funding will help instal Management Information System Technology (MIST) at guard posts in two reserves in the Terai Arc – Bardia National Park and Suklaphanta Wildlife Reserve.

  • Park rangers use MIST to record sightings of tigers and their prey, as well as signs of poaching and other incidents on patrol.
  • MIST information helps WWF build a clear picture of tiger populations and poaching activity. It also helps shape regional tiger recovery strategies, making sure resources are directed to areas in need.

OUR TIGER DOCUMENTARY

Follow our journey to the Terai Arc region of Nepal and meet some of the many amazing volunteers, workers and community groups behind the WWF tiger programme, which looks after the estimated 120 Bengal tigers in the region.

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HOW ELSE CAN YOU HELP WWF PROTECT A TIGER? ADOPT A TIGER
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TERMS & CONDITIONS

1) The Whiskas WWF partnership Protect A Tiger on-pack donations

From 8th July 2013, every special Whiskas tiger pack purchased will contribute towards raising €50,000 to help protect the future of one of the world’s largest cats.

For every special Whiskas Help Protect a Tiger pack purchased, Mars will pay 3p towards a total fund of €50,000 to WWF-UK (World Wide Fund for Nature). Trading Limited which pays all its taxable profits to WWF-UK, charity registered in England and Wales number 1081247 and in Scotland number SC039593.

Panda symbol © 1986. WWF World Wide Fund for Nature (formerly World Wildlife Fund) ® WWF registered trademark.

2) Personal donations to WWF

Furthermore if you would like to make a personal donation to WWF or adopt a tiger, please visit www.whiskas.co.uk/wwf/donate for more information on how to do this.

Promoter: Mars Ireland, Burton Court, Burton Hall Road, Sandyford, Dublin 18

Text to donate to WWF

This is a charity donation service for WWF. Texts cost £1 plus one message at your standard network rate.

WWF will receive a minimum of £0.96 of your £1 gift depending on your network provider. We may contact you again in future. If you would prefer that we didn’t call you, please text NOCALL WWF to 70123. If you would prefer not to receive SMS messages from us in future, please text NOSMS WWF to 70123.

If you wish to discuss this mobile donation call 0844 241 2263. Your donation will help us protect wild tigers. For more details, visit wwf.org.uk/tigers. WWF-UK, charity registered in England number 1081247 and in Scotland number SC039593 and a company limited by guarantee, registered in England number 4016725. Panda symbol © 1986. WWF World Wide Fund for Nature (formerly World Wildlife Fund) ® WWF registered trademark. VAT number 733 761821.

The story behind the partnership

Just like the little cats who share our homes, tigers are graceful, independent spirits. However, unlike our smaller feline friends, tigers are under threat. Over the last 100 years, populations of wild tigers have fallen by over 95% and as few as 3,200 remain.

As at Whiskas we care for all cats, big and small, we are helping to fund WWF's vital work to save tigers in the wild. This work encompasses everything from protecting habitats to combating threats such as poaching, illegal trade and conflict with humans.

IMAGE GALLERY

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